Posting a link to Facebook doesn’t adds any link juice to the website because the link is a nofollow link.
The Relationship Between Facebook Backlinks and SEO
As an SEO specialist, you’d think that Facebook is ripe for link building. With a large and engaged user base, it seems like a no-brainer to seek links from Facebook in the hopes of increasing your search ranking.
Unfortunately, that’s not quite the case.
As reported in 2014, Googe doesn’t consider social signals as part of its search ranking algorithm. Therefore, any links you’ve built on your Facebook profile, page or group won’t have any impact on your off-page SEO efforts.
Not to mention, Facebook links don’t pass link juice because they’re nofollow.
But the nofollow nature of Facebook backlinks isn’t an obstacle. Rather, it bears fruit to more opportunities that’ll help diversify your link profile.
Not all backlinks must be seen through the lenses of link building. You need to determine the kind of value that they possess to help your site’s overall SEO.
While Facebook backlinks don’t pass link juice, they nonetheless help increase referral and direct traffic to your site, which in turn can improve your.